EndoChoice Inc., an Alpharetta-based provider of endoscopes for gastrointestinal medicine with customers in 34 countries, has raised $43 million to acquire Israel's Peer Medical Ltd.  

The combined firm will keep the EndoChoice name. It will be based in Alpharetta with research and development in Caesarea, Israel, Peer Medical's home base. The Israeli firm has a proprietary video system and endoscopes that give doctors a wider field of view when performing endoscopy and colonoscopy procedures. 

"Conventional scopes are comparable to driving a car without side windows - can you imagine all the things you are missing?" said Mark Gilreath, founder and CEO of EndoChoice, in a statement. "This technology will save lives."

The deal comes four days after EndoChoice announced that it would acquire RMS Endoskopie-Technik, an endoscope manufacturer based in Elmshorn, Germany, near Hamburg

The American Israel Chamber of Commerce Southeast Region said in its email newsletter that Mr. Gilreath became involved with the Israeli medical-device industry while working as president of the North American division of Given Imaging, an Israeli firm that makes pill cameras. 

There is a new face on an old problem — American companies “moving” overseas in part to avoid U.S. taxes — that has increased in popularity in the last several years and recently gained political attention. Last week President Obama and Treasury Secretary Jacob J. Lew called for tax reform to encourage economic patriotism and to deter corporate defectors, calling the overseas moves legal, but immoral. More
Two days after diverting a plane with 273 passengers and 17 crew bound for Tel Aviv to Paris for security reasons, Delta Air Lines Inc. on July 24 restarted its flights to the Israeli tech hub.  More