<p>Sortimo and Gwinnett officials celebrate the grand opening of the offices.&nbsp;</p>

Sortimo and Gwinnett officials celebrate the grand opening of the offices. 

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Germany-based Lapp Group has opened a regional sales office and distribution center in Gwinnett County, a move that will create 15 new jobs in the Lawrenceville area.

Lapp, a supplier of cables and connectors for the automotive and communications industries, held a grand opening for the 25,000-square-foot hub Oct. 25. 

The company previously had only an office in Gwinnett. The move was an “easy choice”, providing Lapp subsidiaries better logistical access to customers throughout North America, said Marc Mackin, president of Lapp Group, which has its regional headquarters in New Jersey

The news came just two weeks after the Gwinnett Chamber of Commerce announced Sortimo of North America Inc.’s move into an expanded headquarters in Norcross that coincided with a celebration of the parent company's 40th anniversary. 

The German supplier of van racking systems for auto makers like Ford and Mercedes-Benz will hire 30 new employees as a result of the move, which was enabled by a new U.S.-focused product partnership with Knapheide Manufacturing Co., a manufacturer of various truck and van service bodies based in Griffin.

Charlotte Nash, Gwinnett County Board of Commission chairwoman, said Gwinnett’s location is one among many advantages for international companies. 

"We consciously use our state incentives and demographic diversity to target foreign firms,” Ms. Nash said in the Lapp news release. 

Lapp is based in Stuttgart, Germany, and has 3,150 employees and makes more than 40,000 products at 17 worldwide factories. 

Sortimo’s parent company is based in the southern German state of Bavaria. The Georgia Department of Economic Development has its European office in Munich, Bavaria’s capital. 

Troels Adrian, a Denmark native who handles the European relationships for the Gwinnett chamber, said the recent influx of German companies is no accident. 

"This is clearly a strong trend for our community and stems from our strategic location, as well as our proactive efforts to attract and retain these international companies,” Mr. Adrian said in a news release. 

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