Since its inception six years ago, France-Atlanta has born the motto “together towards innovation.” This year’s two-week series of events, Oct. 27-Nov. 9, is no exception and is to focus on sustainable innovations.
Once again more than 40 French businessmen, experts in various fields and artists are to descend on Atlanta to meet with their counterparts through a program of workshops, panel discussions, lectures and performances that is estimated to attract some 4000 participants as it has in the past.
France-Atlanta 2015 will be different, however, due to the support of three new sponsors that each can claim being innovators in their particular fields.
France 24, for instance, is a first time sponsor that broadcasts 24 hours a day, seven days a week to 250 million households with televisions in 177 countries.
Despite its worldwide presence and Paris-based newsroom composed of more than 400 journalists who report in Arabic, English, French and 11 other languages, it is hardly recognized in the Atlanta area where it has been transmitted by low power TV stations of WTBS since July 2011.
According to a spokesperson for France’s consulate general in Atlanta, France 24 is interested in raising its profile in the metro area, which it considers to be an important North American market, and is courting providers such as Cox Media Group, Inc. and Comcast to expand its presence.
Charlotte, N.C.-based Dassault Systemes, which positions itself as “the 3DExperience Company,” provides “virtual universes to imagine sustainable innovations” is another first time sponsor of France Atlanta.
Its website says that the capabilities of its 3D design, analysis, simulation and intelligence software enable it to create ‘a collaborative interactive environment” for a wide range of a company’s activities.
The New York and Miami-based investir.us, which is owned by the French Media Group, is another first time sponsor and provides a network of French and U.S. experts on variety of business-related topics including immigration, franchising, law, real estate among others.
These first time sponsors are joining Arkadin Collaboration Services, the Besharat Gallery, and MailChimp, which sponsored France Atlanta 2014, and the Honorable Ann Cox Chambers and Delta-KLM-Air France, which have supported France-Atlanta since its beginning.
As it did last year, France-Atlanta 2015 will be launched by a reception at the Besharat Gallery to be attended by France’s current ambassador to the U.S., Gerard Araud, who has distinguished himself in Washington for his innovative use of Twitter.
The Georgia Institute of Technology is once again a co-presenter this year with the Consulate General of France as a means of underscoring its close relationship with France through its Georgia-Tech Lorraine campus where more than 500 Tech students study every year in Metz, France.
Among the events highlighted this year are a symposium on the future of manufacturing including a delegation from the engineering school Arts et Metiers ParisTech, a solar energy workshop, an exhibition and lecture on 21st century architecture and sustainability and a roundtable on climate change and humanitarian aid.
As in the past, a number of cultural events also will be held during the two week period including a showing of ‘Timbuktu,” the latest film of award-wining director Abdherrahmane Sissako; contemporary dance and music performances.
The 40th anniversary of the sister city relationship between Toulouse, France, and Atlanta also is to be celebrated.