Webinar: Doing Business in Emerging Markets

Featuring:
Dr. S. Tamer Cavusgil, Georgia State University
Dr. Pervez Ghauri, University of Birmingham
Dr. Leigh Anne Liu, Georgia State University

Moderated by:
Sebastian van der Vegt, Untold Communications

Emerging markets, rapidly transforming and dynamic economies, have been the focus of numerous firms in search of growth opportunities over the past four decades. These economies share such common phases of evolution as rapid economic transformation, market liberalization, and impressive gains in competitiveness — often accompanied by significant social and political change and urbanization.

While emerging markets, along with the rest of the world, experienced one of the most devastating disruptions caused by the global pandemic of 2020, the phenomenon of rapid economic transformation and the story of emerging markets remain very relevant. Despite having to endure economic shocks, emerging markets continue to be highly dynamic and full of market potential.

In this conversation, professors Cavusgil, Ghauri, and Liu will provide an update on the current state of emerging market growth and transformation. They will also offer their expectations of their future evolution. What policy measures need to be in place to support emerging market multinationals? How should advanced economy multinationals adjust? In the face of global competition for resources and capital, will emerging market firms be able to deploy new technologies, sustainable use of resources and collaborative business models?

Having just completed the 3^rd edition of their book, Doing Business in Emerging Markets, Cavusgil, Ghauri and Liu will also discuss the features in the new edition. Of interest to both practitioners and students of international business, readers will find a highly analytical treatment of these growth economies in this edition of the book. New to this edition are 13 original cases written by expert scholars on emerging markets. Each case provides a different country context and managerial set of challenges to be analyzed.

This webinar will be moderated by Sebastian van der Vegt, Untold Communications, who will raise questions of contemporary interest to practitioners and scholars of emerging markets.

Key takeaways:

1. What is the current significance of emerging markets to the global economy?
2. What does the future hold for emerging markets?
3. What are pressing questions for scholarly research on emerging markets?

This program is FREE and open to all, but registration is required.