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Atlanta-based Porsche Cars North America saw its sales grow by 55.5 percent in the second quarter, propelling the German automaker to its best first-half performance ever.
Some of the increase can be accounted for by pent-up demand following the pandemic-plagued first half of 2020, but wider adoption of the Taycan electric sports car seemed to have played a role as well.
Deliveries of the Taycan soared fourfold from 818 during the second quarter of 2020 to 3,359 during the same period this year.
All vehicles in the portfolio saw growth, with SUVs like the Cayenne and the smaller Macan also posting significant increases. The Panamera four-door sedan grew by 45 percent with the arrival of a new model, while the 718 sports car models combined nearly doubled from prior-year totals.
Overall, the company sold 18,958 vehicles in the quarter, up from 12,192. From January through June, the company sold 36,326 cars, up 50.2 percent from the previous year.
