Drive TLV's Tal Cohen led a panel with representatives of Cox Automotive and Novelis.

A group of 10 Israeli startups visited Georgia Tech earlier this month to pitch solutions helping steer the future of connected cars.  

The delegation was led by Drive TLV, an incubator focused on smart mobility, which visited Atlanta after a stop in Silicon Valley and headed afterward to Detroit.  

During an event held at Georgia Tech’s Center for Deliberate Innovation at the CODA Building, Drive TLV co-founder Tal Cohen joined a panel with representatives from two Atlanta corporations playing a key role in the automotive space: Cox Automotive, which provides dealers with software for sales, inventory tracking, marketing and more; as well as Novelis, the aluminum producer which is expanding its customer base in the auto sector as more manufacturers incorporate the relatively light metal into their vehicles to improve gas mileage or electric range. Novelis is a partner of Drive TLV, based in the Israeli tech hub of Tel Aviv. Both companies hosted visits by the Drive TLV startups earlier in the day.  

Global Atlanta’s content partner Hypepotamus reported on the discussion featuring Derek Prichett, senior vice president of corporate development at Novelis, and Joe George, president of Cox Automotive Mobility Solutions. They discussed autonomous vehicle technology, ride-sharing, fleet management and how sustainably recovering materials at the end of a car’s life will become even more important in the age of electrification. Startups, they said, could find opportunities in battery chemistry and last-mile delivery. View the full article here 

Dr. Cohen, a serial entrepreneur and former Georgia Tech professor, said Atlanta and Israel share a “heritage of innovation,” according to Hypepotamus, which also highlighted strides in the automotive space for a city situated at the center of the Southeast’s car manufacturing corridor:  

Atlanta has a long history in the mobility, automotive, and transportation businesses. But it also has a growing startup scene focused on the space, including accelerators and partnerships forged up at Peachtree Corner’s Curiosity Lab, and a number of startups working on fleet logistics.

Perhaps even more connections between the two spaces could be forged after the 10 startups pitched their ideas to the Atlanta mobility community this week. 

Dr. Cohen is also vice chair of Atlanta-based Conexx, the American Israel Business Connector, which functions as a sort of Israeli chamber for the Southeast U.S. 

The Israeli startups pitched technologies such as AI-based radar perception, micro-grid technology, thermal management to improve EV battery life, location-based voice interaction and much more. 

See the list of startups here: 

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As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...

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