Coca-Cola Co. plans to dole out $100,000 to young leaders with ideas to change the world, the beverage giant announced at the World Economic Forum in Davos, Switzerland.
Coke challenged members of the forum’s Global Shapers initiative, who are between the ages of 20 and 30 and live in more than 200 “hub” communities around the world, to come up with projects to be presented at the 2014 forum.
The most impactful project chosen by a panel of judges will receive $50,000 in seed money, while $10,000 will be granted to five other projects.
The Atlanta hub has more than 20 members and held its most recent quarterly meeting at the Coca-Cola headquarters, said Noah Downer, international affairs liaison at the City of Atlanta.
The group is planning its projects for 2013, some of which will involve Coke, said Mr. Downer, a member of Atlanta’s inaugural group of Global Shapers.
“I really wanted to join because I’m passionate about Atlanta and I wanted to be with a group of like-minded individuals who are young and progressive and wanted to move the city forward despite the fact that bureaucracy can sometimes get in the way of things,” he said.
It’s also great for networking and keeping a younger crowd abreast of important developments around the city, he said.
“Sometimes the younger generation feels left out and not as engaged with the political process, and having folks speak with them about the Beltline or the street car or any of the initiatives the city has going on is a great thing,” Mr. Downer said.
The group will open up to more applicants at some point during the year.
One of its members, Darrah Brustein, a partner with Equitable Payments who has written a children’s book on financial literacy, is among the more than 50 Global Shapers worldwide attending the World Economic Forum, according to Mr. Downer.
With more than half the world’s population under 27 years old, this demographic is key to the world’s future economic growth and success, Muhtar Kent, Coke’s chairman and CEO, said in a statement.
For a list of Atlanta’s Global Shapers, visit http://www.globalshapers.org/hubs/atlanta/shapers.
For more information on the program, visit http://www.globalshapers.org.