When BellSouth International’s Hispanic advertising agency in Miami was too swamped to provide a quick turnaround on publicity materials for a specially designed web page to promote the 2nd Presidential Summit of the Americas, the Atlanta marketing and advertising firm of Vargas Flores & Amigos quickly stepped in to complete the task.
Tony Flores, the Atlanta firm’s president, said he was asked if he could prepare materials over a single weekend in English, Spanish and Portuguese. We went right to work, Mr. Flores told GlobalFax by phone last week and their materials eventually appeared in publications in the U.S. and throughout Latin America.
Five of the firm’s six-person staff worked on the project including Dan Vargas, creative director and executive vice president..
The site located at http://www.americas.net provided Summit delegates, journalists, students and others with real-time access to statements, communiquÅ½s, agreements and position papers as well as schedules of Summit events.
The Summit brought together 34 heads of state in Santiago, Chile April 18-19 to promote hemispheric cooperation and integration. The documents agreed to at the Summit are now posted on the site, which is to remain online.
For more information, Mr. Flores may be reached at (404) 873-4943 or by fax at (404) 892-8651.