Atlanta-based Premiere Global Services Inc. is now selling its Web and audio conferencing technology in China.
The communications and data management technology provider is partnering with Beijing-based China Enterprise Netcom Corp. Ltd., or China Entercom, to sell its services throughout China.
The Chinese virtual conferencing market will reach $174.1 million in four years, according to research by consulting firm Frost & Sullivan.
China Entercom will use its nationwide presence and strong government ties to market the technology, while Premiere Global will provide technical service and support, according to a China Entercom news release.
Premiere Global’s technology aims to make business processes more efficient.
Last year, 102 million people in 60 countries met virtually on the company’s systems, eliminating costs and productivity losses associated with business travel, according to a news release.
One of the company’s audio conferencing products allows up to 125 people to dial into a secure connection using a standard phone number and pass code. The service is available at all times, so users don’t need to make reservations.
The Web conferencing service adds a collaborative dimension, allowing thousands of participants to see each other on webcams and share slides and other materials.
The China expansion follows Premiere Global’s entry last May into India, where it is now jointly marketing its business solutions with Tata Communications Ltd., a segment of the Tata Group conglomerate.
In 2007, Premiere Global Services bought a Norway-based company that had Web conferencing operations in Denmark, Finland, Norway and Sweden.
International has become the company’s most profitable business segment, the release said.
Premiere Global’s third-quarter 2008 revenues increased by 12.6 percent over the same period in 2007, according to figures released in October. Net income grew to $10.8 million, up from $7.7 million.