Seven companies from Atlanta got a first-hand taste of a promising emerging market during a Brazil trade mission organized by the World Trade Center Atlanta.

The Oct. 9-12 mission to Sao Paulo was part of the annual general assembly of the World Trade Centers Association, an international network with member organizations in Atlanta and Savannah, which received its official approval at the event. 

The group saw “much more than we could read in the business news here,” said Lilia Postolachi, director of membership and international services for the World Trade Center Atlanta. 

“It’s good to hear about the unlimited opportunities in the country, great business environment, flexible prices, but it’s better to be there, to meet with the business owners and to understand the real situation,” Ms. Postolachi told GlobalAtlanta.

Some attendees used the mission to follow up on previous business trips to the country.

“Brazil is poised for extraordinary growth in the coming years, and it should not be missed in any company’s research on exploring international markets,” said Dawn Ely, president of Palladium Chief Legal Officers. “I myself had a very warm reception to my businesses, am continuing to follow up from meetings I had there and intend to begin doing business in Brazil in 2012.”

Others, like Cynthia Nash, honorary consul for Liberia in Georgia, got acquainted with Brazil but had broader goals. Ms. Nash used the opportunity to learn more about the World Trade Center network, particularly in Africa.

The World Trade Center Atlanta will take another group to next year’s assembly, this time in Moscow.

For more information or to learn more about the worldwide network, visit or contact Ms. Postolachi at

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...