Atlanta-based eVestment Inc., which provides software to manage data and an index that helps track global money flows, is expanding its reach into France and Switzerland with a newly translated website in French. 

EVestment runs a database where investment managers post their asset allocations, increasing their own visibility while helping consultants and institutional investors better select fund managers.

“We facilitate the hiring and monitoring of investment managers,” said CEO Jim Minnick in a Global Atlanta interview last year. 

The company also brings clarity into a murky area of the financial markets outside public stocks and bonds, helping pension funds and other institutional investors get a handle on flows in “alternative investments.” 

More managers and investors have been signing on in the French-speaking world, leading to the website’s newest language. (EVestment already had German and Japanese websites.)

“French institutional investors continue to look to protect and grow their assets and French fund managers look to increase their exposure to both French and global investors. Both are turning to eVestment to help them,” Christophe Frerebeau, leader of eVestment’s Europe, Middle East and Africa operations, said in a statement. 

The announcement of the website came a few days before the company announced it would move into the private equity arena with the acquisition of another data provider. It also comes on the heels of moves to broaden eVestment’s global coverage.The company expanded its offices in London and opened a new Dubai office in the year and a half, during which it also almost doubled its employee numbers. The company plans to hire 80 to 100 more people in 2015. 

Emerging markets have proven to be attractive to funds looking at “uncorrelative” investments to balance out the risks of traditional markets, Mr. Minnick has said.  

Already with locations in Atlanta, London, Hong Kong, New York, Sydney and Dubai, the company is always evaluating the appropriate time to establish a physical presence in a new global market. “It’s really driven by where our clients are asking us to go,” Mr. Minnick said. 

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As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...