Polyvision makes "CeramicSteel" white boards, architectural panels, privacy screens and other products.
Silvie Vermoote

Polyvision Corp. has named a new head of sales for Asia tasked with taking its whiteboards and architectural panels to the region from Hong Kong. 

The Johns Creek-based company in January tapped Belgium native  Silvie Vermoote, a veteran of Hong Kong’s finance sector, to expand market share of its CeramicSteel product in workplaces, schools and homes throughout the region. 

While headquartered in metro Atlanta, the company has a global reach, serving 65 countries from offices in India, Hong Kong and New York and factories in Oklahoma and Genk, Belgium. CeramicSteel is made just how its name suggests, by applying a porcelain coating to an extremely thin sheet of steel to create a composite churned out in large rolls. The company estimates that the material covers 2 billion square feet around the world. 

Ms. Vermoote’s appointment to head of Asia sales comes a year after the company named a new CEO to help expand its global reach. Polyvision was formerly owned by furniture manufacturer Steelcase, for whom it continues to make privacy screens for office environments. 

“We look forward to the experience, leadership, and spirit of collaboration that Silvie brings to the company, and I ask you to please welcome Silvie into the Polyvision family,” said Kevin McCoy, the CEO, in a news release.

Formerly heading up the European desk at Belgium-based KBC Bank in Hong Kong, Ms. Vermoote arrived in Hong Kong in 2013 and earned a master’s of business administration from the Hong Kong University of Science and Technology in 2018. 

An avid hiker, she lives in Hong Kong with her husband and two dogs. According to the news release, she is an “aspiring chef and all-around foodie.” She remains active in Women in Finance Asia, which spotlighted her in 2021. 

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As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...