CE+T America unveiled a mural showcasing its role as the "invisible backbone of modern society" at its new North American headquarters in Duluth. Credit: CE+T America

A Belgian supplier of power management products like inverters and converters has opened a new headquarters in Gwinnett County

CE+T America, a “spinoff” of Liege-based CE+T Power, selected Duluth for a 35,000-square-foot office and assembly space complete with a mural bringing to the forefront the company’s unseen impact on daily life around the world, providing what it calls the “invisible backbone of modern society.” 

CE+T products back up public transportation systems, provide storage of intermittent renewable energy sources like wind and solar, and keep data centers humming. 

CE+T started in 1934 when founder Joachim Frenkiel, an engineer at the University of Liege, developed a transformer to standardize connections between diverse power grids of the day. 

Ninety years later, the company has evolved into a global enterprise making an optimistic bet on the U.S. market with the Duluth facility. 

“This facility represents our vision for the future—combining innovation, sustainability and local investment to meet the evolving needs of our customers and communities,” said Mario Barbaresso, president & CEO of CE+T America, in a news release. 

The new space includes a training center and demonstration area where the company plans to empower workers and educate prospects and clients on the value of its products. 

Formed in 2008, the American “spinoff” of CE+T Power has more than 250 employees, five factories and five research centers around the world. It’s one of four companies within the CE+T Group

The release didn’t say how many jobs were planned for the new facility, but did note plans to “strengthen the local workforce and support economic development by creating new job opportunities in the Duluth area.”

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...

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