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Author: Todd Cohen
Reviewed by: Giorgio Carera, CEO and board member, Italian subsidiary FAE USA Inc., and author of Boots on the Ground: Sales Leadership and Business Development
I chose to read Everyone’s in Sales at a moment when reinforcing alignment, accountability and shared purpose across the organization felt especially important. Cohen’s message—that sales is not a function confined to one department but a culture embraced by everyone—strongly resonated with my own leadership philosophy.
The book reinforces the idea that every individual, regardless of role or geography, influences revenue, growth and customer experience. Cohen’s perspective challenged me to think less about changing processes and more about changing mindset.
When employees understand how their daily actions connect to value creation, organizations become more agile, more collaborative and more resilient. This approach has influenced how I view leadership communication, cross-departmental collaboration and long-term strategy.
When employees understand how their daily actions connect to value creation, organizations become more agile, more collaborative and more resilient.
Giorgio carera
I would recommend this book to Global Atlanta readers, particularly those operating in international or multicultural environments. In global business, success is built on trust, clarity and consistency across borders. A shared sales culture creates a common language and purpose that transcends titles and locations. Cohen’s reminder — “Don’t do anything different; think differently about what you do”—is both practical and powerful, making this a valuable read for leaders and organizations seeking sustainable growth in an increasingly competitive global market.
Editor’s notes: Global Atlanta will receive a 10 percent commission on any purchase of this book through the links on this page.
Each year, Global Atlanta asks influential readers and community leaders to review the most impactful book they read during the course of the year. This endeavor has continued annually since 2010.
See last year’s full list of books on BookShop here and see Global Atlanta’s full store, featuring Reader Picks lists going back to 2013 along with lists of books we’ve covered through stories or author talks.
All books were chosen and reviews written independently, with only mild editing from our staff.