The Coca-Cola Co. is to provide more help to government and non-governmental organizations for the delivery of critical medicines to remote parts of the world in partnership with the Global Fund. Tanzania, Ghana and Mozambique are to be the immediate beneficiaries, Coke announced on Sept. 26.
Created in 2002, the Global Fund is an international financing institution that has approved funding of $22.9 billion for more than 1,000 programs in 151 countries. According to a Coke news release, the fund has provided AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria.
The announcement was made in the closing session of the Clinton Global Initiative held in New York Sept. 23-25.
Coke and the Global Fund partnered in 2010 to create a “Project Last Mile,” a public-private partnership established to help Tanzania’s government-run medicine distribution network, Medical Stores Department.
The expanded partnership is to first focus on Africa with the newest phase increasing the availability of medicine in Tanzania as well as Ghana and Mozambique.
The Global Fund first approached Coke in 2009 to learn from its logistical expertise and address distribution challenges in Tanzania.
“Project Last Mile” emerged from this initiative and was developed in cooperation with the Bill & Melinda Gates Foundation, Accenture Development Partnerships, Yale University’s Global Health Leadership Institute and government partners such as Tanzania’s Medical Stores Department.
“Supply chains often don’t work efficiently, and that can mean that deaths that should be prevented still occur,” said Gabriel Jaramillo, general manager of the Global Fund. “What we noticed was that Coca-Cola’s products always seemed to get to very remote regions and we thought that if they could get their product there, with their support, maybe we could too.”
“The success of this project demonstrates our belief in the power of civil society, government and the private sector working together to solve real global problems. It’s what we call ‘the golden triangle,” said Muhtar Kent, Coke’s chairman and CEO.
To view a full case study about “Project Last Mile,” click here.