Bogota, Colombia-based PrimeStone S.A., a data collection and analytics software company, has opened an office in Alpharetta from which to launch its marketing and sales efforts in the U.S. and Canada.

PrimeStone develops and supplies smart grid applications and solutions for data collection, validation, management, control and data exchange between meters and other devices for the power industry. 

Founded in 1990, the company has 40 employees worldwide and serves more than 190 utility customers.

According to a company news release, it is backed by Promotora, a venture capital and private equity fund manager based in Latin America.

PrimeStone’s technical staff and engineers are already in place to serve the U.S. market, but the company seeks to hire a mix of regional sales managers and account executives as well as technical sales engineers to serve North American markets.

Its North American sales efforts are to be led by Andrew Schechter, vice president.

For more information, call Carrie Owens of the McDonnell Group at (404) 583-0003 or send an email