GOURMET CONCEPTS INTERNATIONAL, A CREATOR OF FROZEN DESSERTS FOR MAJOR RESTAURANT CHAINS, IS SEEKING JOINT VENTURE PARTNERS AND DISTRIBUTORS TO SELL ITS NEW PEACHTREE DESSERTS LINE WORLDWIDE.

IN AN EFFORT TO FACILITATE INTERNATIONAL SALES, THE COMPANY HAS STANDARDIZED ITS  CHEESECAKE, MOUSSE, FUDGE CAKES AND APPLE PIE DESSERTS INTO THE PEACHTREE DESSERTS LABEL.  PREVIOUSLY ITS DESSERTS WERE CUSTOMIZED FOR INDIVIDUAL RESTAURANTS.

IT ALSO HIRED IN JANUARY A NEW DIRECTOR OF OPERATIONS, KARL INNINGER, WHO HAS AN MBA AND IS A MASTER PASTRY CHEF, TO HELP IT ENTER INTERNATIONAL MARKETS.  AND IT IS SEEKING ISO 9000 CERTIFICATION.

LAST YEAR GOURMET CONCEPTS SHIPPED ITS CHEESECAKES  TO GERMANY AND SOLD 6,000 PORTIONS TO SOME 30 RESTAURANTS IN JUST TWO WEEKS.  BUT, ACCORDING TO PHILIP MARDIROSSIAN, DIRECTOR OF MARKETING, THE COMPANY NEEDS AGENTS TO MAINTAIN THIS INITIAL SUCCESS ON A LONG-TERM BASIS.

“MOST RESTAURANTS DON’T WANT TO BE IN THE IMPORT BUSINESS,” MR. MARDIROSSIAN TOLD GLOBALFAX, UNDERLINING SOME OF THE DIFFICULTIES INHERENT IN EXPORTING SPECIALTY DESSERTS.  “IT’S A HARD AND ARDUOUS PROCESS SELLING TO END USERS.”

HE ALSO DESCRIBED THE DIFFICULTIES OF ENTERING ASIAN MARKETS WHERE MANY OF THE DISTRIBUTORS ARE BOTH IMPORTERS AND RESTAURANT OWNERS.  NEVERTHELESS, THE COMPANY PLANS TO TEST ITS PRODUCTS IN SEVERAL ASIAN COUNTRIES IN THE NEAR FUTURE.

THE COMPANY WAS FOUNDED BY HARTMUT WILLINSKY, A NATIVE OF HAMBURG, GERMANY, IN 1978, AFTER HE BOUGHT A SMALL FAMILY-OWNED CHEESECAKE MANUFACTURER IN THE SNAPFINGER WOODS INDUSTRIAL AREA.  TWO YEARS LATER MR. WILLINSKY LANDED HIS FIRST STEAK AND ALE ACCOUNT, AND THE COMPANY GREW RAPIDLY AS SEVERAL RESTAURANT CHAINS BOUGHT ITS DESSERTS FOR THEIR RESTAURANTS WORLDWIDE.

GOURMET CONCEPTS  RECENTLY MOVED INTO A NEW 66,000 SQUARE-FOOT FACILITY IN TUCKER WHICH HAS THREE SHIFTS WORKING 24 HOURS A DAY. LAST YEAR, IT WON THE DEKALB CHAMBER OF COMMERCE’S STARGAZER AWARD IN THE LARGE COMPANY CATEGORY BASED ON AN EVALUATION OF ITS PRODUCTS, ITS BUSINESS PROCEDURES AND ITS CONTRIBUTIONS TO THE LOCAL COMMUNITY.

FOR MORE INFORMATION, CALL MR. MARDIROSSIAN AT (770) 491-2100; FAX, (770) 491-2113, OR SEND AN E-MAIL: MARKETMAN@EWORLD.COM

BY  MARK  PIERSON