R.S. Jassal, deputy chief of mission at the Indian Embassy in Washington, will make his first formal visit to Georgia this week to participate in a Thursday, April 26, business conference in Atlanta.

The conference is to be held at the Wyndham Midtown Hotel and will focus on India’s trade and investment potential in the automotive manufacturing, business process outsourcing, biotechnology and real estate sectors.

“We want to project India, but not just as an [information technology] and telecommunications center. We’re focusing on other industries, as well,” said conference co-organizer Ani Agnihotri, referring to the country’s reputation as an IT outsourcing hub.

Founding president of the six-year-old Georgia-Indo American Chamber of Commerce, Mr. Agnihotri is enthusiastic about getting Georgia businesses more involved in his native country.

“As the Indian economy roars into the 21st century and consolidates its role as full-fledged business partner of the United States, it behooves Georgia firms to lead and respond,” he said.

Georgia Department of Economic Development Commissioner Ken Stewart has already started thinking about the state’s relationship with India, making his first trip to the country as commissioner earlier this year.

He and Kevin Langston, director of the state’s international offices, visited Bangalore, Mumbai and New Delhi, exploring the possibility of opening a state office somewhere in the country.

They also spoke with government and business officials about opening an Indian Consulate General in Atlanta. Currently, the more than 45,000 Indians living in Georgia are served by a consulate general based in Houston.

Mr. Stewart is scheduled to give a morning keynote address at the conference that is to begin around 8 a.m. Mr. Jassal will give the luncheon keynote address between 12 and 1:30 p.m.

Attorneys from Smith, Gambrell & Russell LLP will discuss the legalities of opening up a company in India and representatives of Ernst & Young LLP will address tax-related issues in doing business there.

Overcoming U.S.-India cultural differences will also be addressed at the end of the day, followed by a stress reduction yoga session designed for corporate executives.

A networking cocktail at 6 p.m. will close the conference.

The day-long session is being organized by the Georgia-Indo American Chamber of Commerce, the U.S.-India Business Research Center and the Center for International Business Education and Research of the Georgia Institute of Technology.

Cost to attend is $65 for Georgia-Indo chamber members, $85 for non-members and $45 for students. Attendees can register online.

The evening prior to the business conference, Mr. Jassal will participate in a dinner and dialogue session at the Palace Restaurant in Norcross. It will focus on the current political relationship between India, Israel and the United States.

The dinner starts at 6:30 p.m. and is being organized by the Indo-Jewish Coalition of the local chapter of the American Jewish Committee. Cost to attend is $15.

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Ani Agnihotri (404) 394-6678