Goizueta Business School students at Emory University are currently doing two-week study projects in Africa, Asia and South America, including market research for Delta Air Lines in Chile, and the school is planning to approach other Atlanta companies about MBA students doing international research projects for them next year.
Two-hundred thirty-five MBA students are participating in study tours, Jan. 13-27, that, for the first time, include Chile, India and South Africa, where they are to be briefed by CEOs on country-specific international trade practices and perform research projects, Kembrel Jones, a Goizueta professor leading the Chilean group, told GlobalFax.
Dr. Jones said the students are helping Delta “learn how to make Atlanta a more attractive hub for South American business travelers” by doing market research in Santiago, Chile. They are surveying Delta passengers on the airline’s products and services and polling Chilean citizens on their loyalty to LanChile Airlines, the national airline, to help Delta with an ad campaign to encourage Chileans to fly with Delta’s SkyMiles program.
The Goizueta group traveling to South Africa was to visit Investec, Anglo Platinum and Shell Oil there.
Goizueta students have the opportunity to attend a study tour each spring semester. In the past four years, students have participated in study tours in China, England, France, Japan, Korea, Netherlands and Venezuela. For more information, contact the Goizueta Business School at (404) 727-6270. For the full text, see www.globalatlanta.com