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A Conversation with Ahmet Bozer, Author of Soulgery: Self-Surgery of the Soul
November 13, 2025 at 11:00 am – 12:00 pm
In this in-depth dialogue with Ahmet Bozer, former senior Coca-Cola executive, about his book Soulgery: A Lifelong Guide to Unlocking Your Potential, the discussion will explore Bozer’s unique framework that challenges conventional self-help by identifying the “sense of self”—our collection of thoughts about ourselves—as both necessary and potentially limiting to growth. Drawing from 20+ years in global business leadership and incorporating Sufism, Eastern philosophy, and cross-cultural insights, Bozer presents a four-act structure for personal transformation. The discussion examines both philosophical foundations and practical applications of managing one’s psyche while balancing self-reflection with collaborative growth.
Key Takeaways:
1. Reframing the Self-Concept: Participants will learn why managing (rather than building) the sense of self unlocks greater potential, and how to distinguish between healthy self-awareness and ego-driven limitations that prevent doing what is right.
2. Cross-Cultural Leadership Insights: Listeners will benefit from Bozer’s international business experience, gaining practical wisdom on how cultural contexts shape ego and privilege, and how these dynamics impact leadership effectiveness globally.
3. Actionable Framework for Daily Practice: The conversation provides concrete guidance on implementing the four-act Soulgery framework in busy lives, including how to balance introspection with collaboration and integrate practices like “smart bias for positivity” without adding stress.
This webinar is FREE and open to all, but registration is required. Zoom details will be sent to all registered participants.
Featured Speaker
Ahmet Bozer, Former EVP Coca-Cola Company
After a career spanning continents, cultures, and decades, Ahmet Bozer has turned his focus to a deeper exploration of unlocking human potential at scale. Drawing on his extensive experiences, he has developed an innovative, actionable model for personal and professional growth, introduced in his book Soulgery (now available). The name Soulgery is inspired by the idea that each person can perform a kind of “self-surgery” on the soul—not to suggest operating on it literally, but to encourage connecting with it by managing thoughts, emotions, and mental models.
Soulgery offers an organic yet transformative way to accelerate growth through the natural course of everyday life. Designed to resonate across cultures and worldviews, the framework empowers individuals to chart their own unique course. By honoring the human capacity to grow on one’s own terms, Soulgery builds a living foundation for unlocking human potential at scale.
Career Highlights:
- 25 years at The Coca-Cola Company, largely in strategic leadership roles
- Served as President of Coca-Cola International, overseeing all operations outside North America
- As Group President of Eurasia and Africa, led key markets such as India, Russia, the Caucasus, Central Asia, Türkiye, the Middle East, and Africa
- Chaired the Business Council for International Understanding (BCIU) and the Brazil-U.S., U.S.-Pakistan, and U.S.-Turkey Business Councils
Earlier in his career, Bozer worked in the computer auditing practice at Coopers & Lybrand and taught as an assistant professor at the DeVry Institute of Technology.
He currently serves on the Advisory Board of Swire Coca-Cola, the J. Mack Robinson College of Business at Georgia State University, and on the Board of Directors of the Turkish Philanthropy Funds. His past board roles include Coca-Cola Hellenic, HepsiBurada, and ESAS Holding.
Born in Istanbul, Bozer earned a B.S. in Business Administration from Middle East Technical University (Ankara) before moving to the United States in 1981, where he completed a Master’s in Business Information Systems at Georgia State University. He now lives in Georgia with his wife, Fatos, and their two children, Kerem and Esra.
