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Digital Marketing Conference: Local to Global

April 6, 2018 at 8:00 am - 4:00 pm

Hosted by the UGA SBDC at Kennesaw State University and the UGA SBDC International Trade Center

Conference sessions will cover a wide range of digital marketing concepts, including using Instagram to engage with customers, growing a business with positive Yelp reviews, implementing an effective email marketing campaign, accepting international payments, reaching clients on social media, and adapting marketing copy to appeal to customers around the world.
The conference is open to everyone.

Early Enrollment Discount
Just $99 if you register by March 15. After March 15th, $149 

 

AGENDA

8:00 AM – 8:30 AM:       Registration  and Welcome

8:30 AM – 9:30 AM:       Cynthia Williams, VP, Fulfillment, Amazon9:40 AM – 10:30 AM      Kevin Gottlieb, Client Solutions Manager, Facebook

10:40 AM – 11:30 AM:    Breakout Session #1:  Choice of one

  • Get Paid: How to Accept Payments Internationally – Zac Ebrams, WorldPay
  • Social Media for Business: Reach and Engage Your Customers  – Jessica Ludolph, Ludolph Social and Digital Marketer Instructor, Emory University, former Client Partner Facebook and Instagram

11:50 AM – 12:50 PM      Genna Gold, Outreach Business Manager, Yelp

1:00 PM – 1:50 PM          Ariana Hargrave, Director, MailChimp

2:00 PM – 2:50 PM          Breakout Session #2: Choice of one

  • The Three S’s – Search, Surf and Socialize – Kristin Carlbom, and Kim Joyce, ReachLocal
  • Speaking Your Customer’s Language: Adaptive Content for Global Marketing and Communications – Zach Allen, Translations.com

3:00PM – 3:50 PM           Breakout Session #3:  Choice of one

  • International Expansion for Small Business – Marjory Laymon, Amazon Global Selling
  • More than Photos: Build a Community on Instagram –  Manu Muraro, DIY Social Media, and former Marketing Dir, King of Pops, Cartoon Network

3:50 PM – 4:00 PM           Wrap up

For more information, contact Carole Arnold at carnol27@kennesaw.edu or 470.578.6450.

Details

Venue

  • KSU Center
  • 3333 Busbee Drive NW
    Kennesaw, GA 30144 United States