Emerging Technology Breakfast Series: Leveraging AI to Survive the Experience Economy
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Decision makers around the globe are questioning whether Net Promoter Score (NPS) & Customer Satisfaction (CSAT) can truly explain customers’ decisions and predict earning. The market has recently seen many successful companies tragically close, despite these scores being at an all time high. While metrics do a great job assessing customers’ emotional connection to brands, they do not explain the most important decision of all: to buy or not to buy.
Join to explore how companies can survive the Experience Economy by harnessing the power of AI to understand customer decisions.
Rogerio Monteiro, Global CCO at Worthix
Rogerio brings 18 years of vast experience in market research, both from client and partner side. His journey on the client side includes General Motors and Kraft Foods Brazil where he led multi-country studies which gave him international exposure in 12 countries. Later in 2006 he started his career in the partner side and have led large teams at the three biggest customer research companies in the world – GfK, Kantar and Ipsos. Rogerio is passionate about Customer Experience arena and today at Worthix he considers to be in the most innovative technology that truly explains customers decisions – Rogerio leads all client service directors in different countries. Rogerio earned his bachelor´s degree in Marketing at Universidade Paulista (São Paulo-Brazil) and a post-graduation in Marketing & Advertising at New York University NYU (New York-USA).