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Export Stories: Navigating Trade Turbulence 2025
March 11, 2025 at 5:00 pm – 7:00 pm
International trade is never boring — while some say “the world is flat,” those crossing borders for business know that there are inevitable mountains to climb when it comes to overcoming regulation, getting paid and adapting products to local conditions.
But with turbulence becoming the new normal, why start exporting your products and services now, with a trade war kicking into gear and the threat of retaliatory tariffs on the horizon in key markets?
Because for every firm whose anxiety or apathy keeps them from tapping the 95 percent of the world’s consumers who live outside the U.S., there’s another company finding lucrative customers around the world, boosting resiliency in times of domestic uncertainty. Exporting firms, studies show, pay better, hire more and are better shielded against shocks.
From software royalties and franchise fees to manufactured inputs and consumer products, sellers of both goods and services in Georgia have learned to overcome real risks to seize the innovative edge and brand cachet that can come with exporting done right.
Join Select Cobb and Global Atlanta for a panel discussion where tales of export success from local pioneers will help you take the first (or next) step toward crafting and implementing your international strategy.
Featured Speakers
Wei Siong Tan, Ph.D.,
Founder and Director of Business Operations, AccuSentry Inc.
Cynthia T. Reichard,
President, Arylessence
Arylessence is the largest solely U.S.-based private fragrance and flavor company. The Company brings dynamic fragrance and flavor ingredient innovation to clients around the globe. These creative formulas are developed for an expansive variety of the world’s favorite consumer goods and industrial applications.
Since 1998, Cynthia Reichard has worked in many roles within Arylessence, including leading the collaboration of teams in fragrance creation, innovation, marketing, and client development. After 26 years of strategic leadership and dynamic growth as Arylessence’s EVP, Cynthia assumed the role of President.
Cynthia is an active and respected leader in a variety of industry and business associations. Her involvement is instrumental in enhancing outcomes that are key to the future of the fragrance and flavor industry and Arylessence customers.
Cynthia’s collaborative and visionary work supports a prosperous future for industry stakeholders across the business spectrum and has included:
- Fragrance Creators Association – Board Chair; Chair, Government and Legislative Affairs Committee
- American Cleaning Institute – Strategic Advisory Committee Chair and Communications & Outreach Committee Chair
- Georgia Cobb County Chamber of Commerce – Board of Directors
- Household and Commercial Products Association – Air Care Committee Chair and Board of Directors
- National Candle Association – Board of Directors
- Blank Beauty – Board of Directors
Arylessence is highly invested in the unified cooperation and support of fragrance & flavor industry alliances, as well as the elevation of overall business synergies found in the greater Georgia commerce community and beyond.
