Goethe Frühlingsfest

The German word “Frühlingsfest” means “spring festival”. An annual family-friendly celebration of the spring season, Frühlingsfest takes place in cities all over Germany, such as München and Stuttgart. With over 1.2 million participants each year, Frühlingsfest makes its name as the largest spring festival in Europe.

The Goethe Frühlingsfest held annually in Avondale Estates, Georgia, exhibits a variety of artists, performers, and traditional German dishes, drinks, and beer – in addition to a welcoming opportunity for all to learn more about the German culture and language!

Rather than hosting an in-person event in 2021, festival organizers have decided to hold the event in a different capacity due to the ongoing impact of the pandemic. Instead, the virtual festival will be held from March 20 – April 4, 2021, with a goal to educate the public on German culture, provide opportunities for local artisans via their online marketplace, and support local businesses in downtown Avondale Estates through a “business passport”.

The Frühlingsfest business passport will challenge the public to support as many participating businesses in downtown Avondale Estates as possible during the two-week period for a chance to win a $50 gift card. Customers will earn one contest entry per business supported. So… the more businesses you support on the passport, the higher your chances of winning! In addition, many businesses will be offering menu or retail items with a German theme including German beer, food, maps, and even soap! Keep an eye out! More information is on its way. Passports will be available in a digital format. 10 contest winners will be selected in mid-April and will receive a $50 gift card to one of the downtown businesses they shopped.

Though the festival is virtual, Goethe-Zentrum Atlanta is still excited as ever to feature their beloved businesses and participating artists, coming from across the Southeast and Downtown Avondale Estates!

To see what German-themed specials are being offered, submit your passport, or learn more about Fruhlingsfest, please visit www.goethefruehlingsfest.com.