PR Reimagined: Mastering Storytelling Through Disruption

PR Reimagined is an eye-opening panel discussion that explores how industry leaders and innovators are redefining public relations through a new lens. While the foundation of PR remains the same, the way professionals use mediums (such as Augmented Reality, Virtual Reality and Immersive technology) to create a share of voice is constantly changing. PR Reimagined brings together sought-after thought leaders from various industries to shed light on new and inventive practices that any PR professional can utilize in their role.

With this iteration of PR Reimagined: Mastering Storytelling Through Disruption, Media Frenzy Global seeks to challenge our industry which at times, is slow to change.

In this era of hyper-communication, agencies are challenged with helping companies amplify their voice amidst the noise of thousands of blogs, articles and online content created every day. Brands can no longer depend on a “one-size fits all” content strategy to satisfy their target audiences and now’s the time when this concept of static content and storytelling will change forever.

Meet the Experts
Moderator: Cathy Hackl, VR/AR Influencer & Creator of the world’s first Holographic Press Release™
Panelist: Amy Marriott, Senior Vice-President – Porter Novelli
Panelist: Heather Sautter, Director of Corporate Marketing & Communications – Mercedez- Benz Stadium
Panelist: Colleen Murphy, Senior Vice-President – Trevellino Keller