Rethinking Civic Engagement: Behavioral Science Insights from East Africa

The Sam Nunn School of International Affairs at Georgia Tech will host a public lecture exploring how behavioral science is reshaping civic engagement strategies in East Africa. Featuring Salim Kombo, Engagement Director at the Busara Center for Behavioral Economics, the discussion will examine how data-driven approaches can help civil society organizations navigate complex political, social, and economic challenges.

Drawing on field experience across the region, the talk will highlight the behavioral barriers that limit participation and the innovative methods being used to improve engagement, policy impact, and public service delivery. The session will also explore what works, what does not, and why, offering practical lessons for designing more effective, context-sensitive programs.

Free and open to the public, the event provides an opportunity to engage with global perspectives on civic innovation and the evolving role of behavioral science in strengthening democratic participation.