Robinson College of Business – Engaging Customers for Profitable Growth

Be one of the first marketing professionals to benefit from this new Executive Education program. Network and learn alongside your peers, while focusing on practical, hands-on problem-solving. You will leave with a high-caliber, cutting-edge skillset that advances your career trajectory and helps you adapt to an evolving marketing landscape today and throughout the rest of your career.

Taught by Dr. V. Kumar, who was named a “Marketing Legend” in the Legends of Marketing series, and Dr. Tim Bohling, an accomplished CMO known for driving success through best-in-class methodologies, their combined instruction offers the best of both worlds: knowledge based on globally renowned research and innovative industry expertise.

This program will prepare participants to:

• Operationalize a data-driven marketing strategy aligned to profitable growth
• Create and capture demand at a rate and pace to gain market share
• Engage customers with a best-in-class digital experience