TAG CRM/CX PRESENT B2B VS B2C

In the new normal, companies will continue to operate remote. Measuring user experience alongside the customer experience and making continuous improvements to underlying systems in critical for survival.

Join the Technology Association of Georgia (TAG) to listen from the best – Ziv Peled, Chief Customer Office at AppsFlyer and Ray Killbrew, Head of Strategic Design at Primrica.

AppsFlyer operates in B2B space whereas Primerica operates in B2B-to-B2C space. It will be insightful to see the impact on both B2B and B2C business.

COVID has accelerated the digital transformation in all industries. Employees started working remotely, and it has forced companies to focus on User Experience (UX). A lot of digital adoption solutions took the center stage to help users adapt their internal systems, but how many companies are leveraging data to improve UX? How is UX impacting the Customer Experience (CX)?

Join TAG to find out, they are inviting two of the industry veterans to walk everyone through this transformation.

After the presentation, the two speakers will be invited for the fireside chat, and you will get the opportunity to ask questions.