Taking Your Website Beyond Borders

Did you know… 96% of global consumers reside outside of the United States? You could be missing out on a world of potential customers.
The Internet knows no boundaries— and neither should your website. It is imperative for small businesses to have a website strategy to effectively market their products and services internationally. This program will share insights about the low-cost to no-cost modifications to internationalize your website. The information provided is offered by the U.S. Commercial Service’s Task Force on Website Optimization to businesses to assist them in maximizing their sales potential overseas.

Each attendee will receive a personalized expert website evaluation and a report from the U.S. Commercial Service.

Topics included in this program:
*Phased Approach and Simple Enhancements (do’s and don’ts)
*Internationalization and Localization
*Translating Your Website
*Proactive Promotion (Search Engine Optimization)

About the presenter: George Tracy, Director of the Atlanta United States Commercial Service, is a multinational management and consulting executive with strong strategic and tactical planning skills as well as ‘ roll-up-sleeves’ experience in translating, directing and implementing technology into practical and successful business solutions.

Specialties: Business and Technical Strategy, Process/IT Optimization, Implementation Best Practices, Agile/Scrum Project Management, Executive Training, Customer Relationship Management (CRM), International Business Development, Export Operations Optimization, Cross-cultural Communication

Registration is required. Seating is limited.