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The Tech Behind the Spotlight: Atlanta, Centennial Yards, and the Future of the Fan Experience
September 23 at 5:30 pm – 8:00 pm
Organized by the TAG’s International Business and Media & Entertainment Societies, on the evening of Sep 23rd, they will convene in a prominent Atlanta venue for a program that will spotlight the powerful convergence of media, entertainment, sports, and technology—and Atlanta’s readiness to take the global stage for the 2026 FIFA World Cup.
As Atlanta prepares to host the world, the transformation of Centennial Yards into a dynamic sports and entertainment district is a cornerstone of the city’s evolving identity. This event will explore how innovation is reshaping urban mobility, smart infrastructure, immersive fan engagement, live entertainment, and more.
Speakers:
Brian McGowan, President, Centennial Yards Company
Jay Bailey, President and CEO, RICE
Donnie Beemer, Senior Technology Advisor, City of Atlanta
Jon Birdsong, Atlanta Ventures
Maribeth Towers, VP Consumer Products, U.S. Soccer Federation
Online registration will close by 5:00 PM on September 22nd. On-site registration is available after this time. On-site registration will have a price increase for Non-Members.
