The World Cup in Atlanta: Unlocking Economic Opportunity in 2026 and Beyond
January 27, 2026 at 8:00 am – 10:00 am
Atlanta’s World Cup moment is here. Can the city meet the challenge? Join the World Affairs Council of Atlanta for a candid and engaging conversation with Katie Kirkpatrick, President & CEO of the Metro Atlanta Chamber, as she shares an insider’s perspective on the opportunities for metro Atlanta to optimize a surge in global attention, tourism, and investment.
Attendees will leave with:
- Insights into how the World Cup will generate jobs, boost tourism, and drive revenue across metro Atlanta.
- An overview of key upgrades in transportation, hospitality, and urban development tied to the event.
- How Atlanta can leverage the World Cup to elevate its international profile and attract future investment.
- Understanding efforts to ensure benefits reach small businesses, local communities, and diverse stakeholders.
The morning will begin at 8:00 a.m. with a registration and networking reception featuring a buffet breakfast, along with coffee and tea. At 8:30 a.m., guests will be invited to be seated while the program opens with welcome remarks from executives and sponsors. At 8:45 a.m., the fireside chat begins. Following the conversation at 9:10, guests will have the opportunity to participate in an audience Q&A. Closing remarks will wrap up the morning at 9:50, after which attendees are invited to stay for optional networking, continuing the morning’s exchange of ideas and connections in a relaxed setting.
