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Iconic Italian sports car brand Ferrari has launched a lifestyle boutique in Atlanta’s Lenox Square Mall, a move the company described as targeting a “dynamic, vibrant city with a major millennial population.”
The outpost is the third opened in the United States after Miami and Los Angeles since 2021; all incorporate styling inspired by the company’s hometown in Maranello, Italy. They also offer nods to the flagship store in Milan, which features terracotta and brushed aluminum.
The Atlanta store offers clothing for men, women and children, along with accessories like footwear, bags, watches, sunglasses and more, along with licensed products. It’s designed around a large drum placed in the center of the store to separate the space, itself bedecked in the brand’s signature red.
It’s all part of Ferrari’s plan, much like many other luxury providers, to extend the reach of the prancing horse, a brand that rose to prominence through racing excellence with performance automobiles that have become emblems of exclusivity.
For those seeking more than a model Ferrari, an official dealership is located in Roswell.