French fine furniture brand Roche Bobois is stretching out into new digs Feb. 15 in a nod to Atlanta’s increasingly cosmopolitan tastes.
The two-story, 12,000-square-foot building at 333 Buckhead Avenue combines modern and industrial design elements, boasting glass facade and 23-foot walls inside. One-third larger than the previous space at Shops Around Lenox, it will provide more room for new collections like Eric Gizard’s patterned sideboard and Player Sofa, which allows each seat to be pulled out into an individual chaise lounge.
Atlanta has become a key market for Roche Bobois in North America, its most important region outside France.
“In recent years Atlanta has grown in stature and cultural significance in the U.S. Its geographical placement easily connects the U.S. to South America, Europe and Africa, making it a favorite home away from home for many international business leaders,” Adam El-Hout, head of sales and marketing for North America, told Global Atlanta. “A strong, diverse local economy includes a significant portion of the film and music industry, adding to the colorful character of the city.”
That has translated into more demand for international brands, Mr. El-Hout said.
Roche Bobois set up its first U.S. store in New York in 1974 and now has 24 stores in the U.S. and six in Canada.
For more information, visit www.roche-bobois.com.