Four Georgia Institute of Technology undergraduates have formed Culture2Go Inc., a company offering an international meal plan to the university’s student body.
The service delivers food from area ethnic restaurants to 10 locations on campus three times daily and is building a mixed customer base of American and international students, according to Sharath Mekala, Culture2Go CEO and founder.
“The only nearby dining options are the student center, dining halls and fast food restaurants like Papa John‘s and McDonald‘s,” which aren’t for everyone, said Mr. Mekala.
He explained that customers of Culture2Go purchase a bloc of meals, from two to 50 at a time, on the company’s Web site and then log in anytime thereafter, order the day’s featured food and pick it up at a specified campus location.
Orders must be logged in by 7 p.m. on the day prior to delivery, which takes some planning, but most meal plan adherents seem willing to work with the system, he said.
The current menu includes offerings from area Cuban, French, Greek, Indian and Syrian restaurants, though the company plans over time to increase the number of participating restaurants to 14. Possible additions include American, Chinese, Italian, Mexican and Thai food, said Mr. Mekala.
He added that Georgia Tech’s Indian students have been the company’s biggest supporters, largely because a similar service, delivering Indian food from a restaurant in Marietta, existed prior to Culture2Go.
The company is now working to get word of its service out in the university community, a process hindered somewhat in that it cannot advertise on campus in competition with the Georgia Tech’s existing food service firm, explained Mr. Mekala.
He remained optimistic, however, that Culture2Go would continue to attract customers by word-of-mouth.
Also in the works for Culture2Go is a newsletter, focused on culture, travel and food recipes, which is to be delivered each day with the food, said Mr. Mekala.
“I don’t want this just to be a food service,” he told GlobalFax. “I hope it becomes more of a bridge between people and cultures.”
Contact Mr. Mekala at firstname.lastname@example.org Visit the company’s Web site online at www.culture2go.com