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We have the luxury of not checking our Internet traffic too religiously as a news publication.
The reason? Our model focuses on the quality of the readership — serving those of you who are actively engaged in international business — versus simply quantifying the raw number of flyby eyeballs that find our pages from around the world. That’s not always a useful metric for a local platform.
Increasingly, we’re focused on monetizing our connectivity through events and membership, an effort that is seeing success, if we believe the analytics. Many of our top pages for this year by traffic were calendar listings. This adds a lot of value for our event sponsors/organizers and shows that our local relevance remains strong.
That said, we have to have a critical mass of readership, or why put in the journalistic effort? If a tree falls in the forest… and all.
Granting some outliers, our most-read stories this year show there is still a strong appetite for our bread-and-butter news content: stories that illuminate international investment and trade activity here in Georgia, with a heavy emphasis on productive expansions (see stories 2, 3, 5, 7, 8 and 9). That’s what we’ll keep coming back to in 2026 and beyond, hopefully drawing in more readers, and more engaged ones, as we fulfill our editorial mission. Sign up for our newsletters to stay abreast of everything
Here’s our top-10 list for your perusal (with a few comments):
We traveled to Ethiopia in 2024 en route to South Africa but issued our special report — South Africa: Partnership or Politics — in February. The sponsored piece was a bit of a travelogue about my stopover in the Ethiopian capital. Never did I expect this to be our most-read story of the year, but it seems there is a lot of pent-up demand for travel info on Africa.
2. SK, Hyundai Joint Battery Plant in Bartow to Hit $5B, Filing Shows
Reader interest in Georgia’s electric mobility sector is still strong, even as activity has slowed in the wake of President Trump’s removal of $7,500 purchase incentives in the One Big Beautiful Bill Act. A few major investments have pulled back (see No. 3), though this one so far seems poised to move ahead
3. EV Thermal Barrier Firm to Halt $325M Plant in Statesboro
4. Czech Plastics Producer Expands Peachtree City Site
Many readers use our publication to stay abreast of how they can conveniently reach their favorite international destinations through the world’s busiest airport in ATL —see this story and No. 7 as evidence. The community’s input on this one seems to have paid off, as Delta announced in November they would move the flight from New York to ATL and make it year-round.
6. Mercedes-Benz Teases New Atlanta Tech Hub to Follow Sandy Springs HQ Expansion
This one also came to fruition later in the year, with the company announcing it would put its innovation center on the west side of Atlanta, investing $34 million.
7. Delta Launching New Routes to North and West Africa Later This Year
8. German Medical Device Manufacturer Expanding Again in Alpharetta
9. Belgian Pharma Giant With Atlanta Base to Invest Billions in U.S. Factory
10. Made in Italy Expo to Spotlight Italian Innovation and Industry in the Southeast
We put together the Industry Talks section of the Made in Italy Expo, showing our prowess in convening both experts and audiences. But this sponsored piece shows that written content still has some power too.
Just outside the top-10: Which Countries Are Playing in Atlanta’s World Cup Matches?
Tailor-made for Google searches, this story answers a question we were getting from around the community
Honorable Mention: The ICE Raids
Both of the below stories from early September were just outside our top-10. If they’d had a bit more time to generate traffic, I’m sure they would have gotten there.
This, of course, was a foreign-investment story too: we looked at how the largest economic development project in the state’s history, Hyundai’s Metaplant near Savannah, was threatened by an unprecedented Immigration Customs Enforcement raid that generated all kinds of bad press for the state, especially in Asia:
Interested in more on this? We did a whole Weekly Briefing about it, and I talked with Gov. Brian Kemp about it during our interview in Japan.
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