Atlanta’s international businesses should participate in a $7 million corporate campaign for the Woodruff Arts Center as part of a broad marketing strategy that would ally the arts and business communities, according to High Museum of Art’s Michael Shapiro.

During a telephone interview with GlobalFax, Dr. Shapiro, the Nancy and Holcombe T. Green, Jr. director of the museum, said that he would welcome the opportunity to “sit down with any international Atlanta companies and….find ways our programs might fit with their marketing goals and objectives.”

The international companies located here “have not fully appreciated the opportunities that sponsorship or some other form of involvement with our exhibitions and programs can offer,” he added.

The High Museum is one of four branches of the Woodruff Arts Center, and a small portion of the proceeds from the corporate campaign will go toward some of the operating costs of the museum, but corporate support is crucial for the High to support its programs, said Dr. Shapiro.

The High’s development department said the success of the Van Gogh exhibit’s Sept. 6 opening reception, attended by over 1,100 companies and individuals, is an example of the Atlanta community’s high regard for the arts. Dr. Shapiro stressed the arts’ importance to Atlanta’s business community to form partnerships that enhance the city’s marketability for global investment and revenue generation.

Upcoming events at the High Museum include the 15th annual Latin American Film Festival and the Elton John, Michaelangelo, and Winslow Homer exhibits.

Contact the Woodruff Arts Center at 404-733-4200 or the High Museum of Art at 404-733-4400. Please see the full story at