Kia Motors America has inked a sponsorship deal with the College Football Hall of Fame, a $66.5 million facility set to open in Atlanta in 2014.
The hall of fame will be located about 60 miles from West Point, where the Korean auto maker has a plant with capacity to build 300,000 vehicles annually.
As the “official automotive partner” of the hall of fame, Kia will intersperse its vehicles throughout the exhibits at the 94,000-square-foot facility, which is to be located near other major attractions at Centennial Olympic Park.
“Kia is proud to call the state of Georgia home to our U.S. manufacturing plant,” said Michael Sprague, executive vice president of marketing and communications. “We are excited about the addition of a new attraction to the Atlanta area and the opportunity to showcase the fantastic Sorento and Optima vehicles built nearby in West Point, Ga.”
Kia has been shattering its sales records in recent months on its way to becoming one of the fastest growing car brands in the country.
The success had led to continued investment in the West Point plant. Kia announced recently that it would buy new equipment and machinery at a cost of $1.6 billion to enhance its production lines over the next 16 years.
For more on the Georgia plant, visit www.kmmgusa.com.