A former Georgia Institute of Technology professor and current president of a South Korean university is back in Atlanta to recruit students for his institution’s international business school.
John Endicott, president of Woosong University in the city of Daejeon, is targeting students in Georgia and the Southeast, particularly children or grandchildren of Korean immigrants to the U.S.
Courses at Solbridge International School of Business are taught only in English, giving these students a chance to study business in a comfortable environment while branching out into Korean or other Asian languages, Dr. Endicott told local Korean media at an Aug. 5 press conference.
Solbridge, which launched in 2007, equips students for international business in an Asian context. Its students hail from around Asia and across the world, with only 20 percent coming from Korea.
“I have to stress the benefits of having all these kids from different worldviews,” he said, noting that the diversity makes for rich discussion in the school’s small classes.
Solbridge has agreements with nine American universities, including Georgia Tech and Kennesaw State University. Some include programs in which undergraduates gain degrees after spending two years each at Solbridge and the partner institution.
The Korean-American Association of Greater Atlanta hosted the press conference at its Buford Highway office.
Jay Eun, the association’s president, honored Dr. Endicott, who was nominated for the Nobel Peace Prize in 2005 and 2009 for his work on nuclear nonproliferation in Northeast Asia.
Mr. Eun estimates that more than 100,000 people of Korean descent live in Georgia.