The Latin American Association in Atlanta has appointed a new executive director, Luz Borrero, to strengthen the LAA’s relationships with Atlanta business leaders, who support the organization’s legal, family, language and career services for Hispanics.

Ms. Borrero will assume the position on Aug. 1. She replaces Maritza Soto-Keen, who is retiring after some 18 years in the job.

            “I believe the corporate community has an important role to play in the programs the Latin American Association provides,” Ms. Borrero, former executive director of Cool Girls Inc., told GlobalFax. “We have a mutual goal in providing for newcomers to our community.” Cool Girls provides after school programs for elementary and middle school girls.

            She said one of her goals for the organization is to work jointly with the association’s board of directors to continue placing high-level corporate directors on the board.

            A native of Colombia, Ms. Borrero has been working with U.S. non-profit organizations for more than 14 years. Before joining Cool Girls, she was vice president of finance and administration for Big Brothers Big Sisters of Metro Atlanta, another organization that supports Atlanta youth.

The officers of the LAA’s board of directors are Sam Zamarripa, candidate for the Georgia Senate, chair; Carlos Franco, physician at Georgia Cancer Specialists Inc., chair-elect; Joyce Fleming, partner at Ford & Harrison LLP, vice chair; Frank Ros, director of corporate Latin affairs at the Coca-Cola Co., secretary and Mark Armstrong, president of Armstrong Global Inc., treasurer.

            The Latin American Association holds its 5th Annual Latino Summit June 11-12 at the Cobb Galleria Centre. Call (404) 638-1800 or visit for more information.