An Atlanta-based franchiser is taking ice cream to Pakistan as part of its ongoing expansion into the Middle East and South Asia.
Global Franchise Group LLC signed a deal with local franchisee Western Brands PVT Ltd. for the opening of 10 Marble Slab Creamery stores in the country over the next decade. The 5,000-square-foot flagship store is set to open in the city of Lahore.
Marble Slab stores are already up and running in the nations of Bahrain and Saudi Arabia, as well as 11 other countries including Australia and Mexico.
The Middle East has proven attractive for Atlanta-based franchisors. Another firm, Focus Brands, has franchised the first Cinnabon Inc. outlet in Libya.
Church’s Chicken, known as Texas Chicken in 23 countries including Iraq, Jordan, Kazakhstan, Saudi Arabia and Syria.
Visit www.globalfranchise.com for more information.