Nearly half of airport income is now generated by retail and concession sales and parking as travelers spend at least one hour between clearing security and boarding their flights, according to a study commissioned by NCR Corp.
The Princeton, N.J.-based research firm ORC International conducted an online survey of 1,010 U.S. consumers in July for NCR to determine the behavior patterns of airline passengers once they arrive at an airport.
According to the survey, after clearing security, travelers are ready to relax and shift into vacation mode with 57 percent of respondents saying they would visit a restaurant or bar, 39 percent would surf the Internet and 32 percent would shop.
The survey also found that travelers are open to additional entertainment options to pass the time with 44 percent of the respondents saying they would take in a history, science or cultural exhibit, 16 percent would get a massage or spa treatment and 12 percent would visit a playground with their children.
Tyler Craig, general manager and vice president of NCR Travel, said in a news release that emerging technologies helping passengers save time and locate stores and entertaining activities are increasing airport revenues.
“Airports, once a transition point, are now becoming more of a destination, seeking to drive additional revenues by catering to travelers’ needs,” he added.
Duluth-based NCR develops assisted- and self-service solution and support services for a wide variety of industries including travel.