Pure Grenada CEO Petra Roach, second from left, is familiar with Atlanta from her time leading Barbados' marketing efforts here. Credit: Raven Falls / Zapwater Communications

A new nonstop flight starting Dec. 20 is set to connect Atlanta with yet another Caribbean island aiming to deepen cultural connections with the city while drawing tourist traffic via Delta Air Lines Inc.

The island of Grenada in early June undertook three events in Atlanta — a brunch at Barney’s, an evening soiree at Rock Steady Atlanta and a training session at The Capital Grille Buckhead — designed to give local residents along with travel influencers and professionals a peek at the culinary offerings and cultural heritage of the “Isle of Spice.” 

The daily Atlanta flight was announced in April, with tourism officials highlighting the metro area’s diverse population of more than 6 million, its massive airport and affluent African American community. 

Many Atlantans (and Bravo viewers more broadly) were introduced to the island during its three-episode run on the popular reality show “The Real Housewives of Atlanta.”

Pure Grenada CEO Petra Roach, who visited Atlanta for last week’s activations, is familiar with the city. She was head of Barbados Tourism and Marketing when that island hosted Barbados Comes to Atlanta a decade ago.

Grenada, originally populated by indigenous peoples and later colonized, first by the French and eventually the British, gained its independence in 1974. Situated about 100 miles north of Venezuela in the Eastern Caribbean, the island of 114,000 people lures guests with a combination of warm hospitality and natural beauty, including rainforests waiting to be explored and traditional sun and sand activities including scuba diving. Off Grenada’s coast lies the world’s first Underwater Sculpture Park

The country also comprises the smaller islands of Carriacou and Petite Martinique, accessible via short flights and ferry rides from the main island. 

Though it has been telegraphing a smaller international route map due to macroeconomic pressures for 2026, Delta launched nonstop flights to Barbados late last year and upped its frequencies to Curaçao

True Blue Bay was one of multiple resorts that gave away stays to event attendees in Atlanta. Credit: Raven Falls / Zapwater Communications

As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...

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