Brazil native Eduardo Senf has been tapped to head up Newell Rubbermaid Inc.‘s global writing and creative expression business unit.

Mr. Senf was previously president of the international division for the metro Atlanta-based company, which counts Sharpie markers as well as Paper Mate and Parker pens among its hundreds of brands.

Mr. Senf was tapped to lead new market entry and stoke innovation in the fast-growing unit as part of a new Growth Game Plan released during a meeting with analysts May 24, said Michael Polk, the company’s CEO, in a news release.

The vision calls for Newell Rubbermaid to become a faster-growing, increasingly global company.

Mr. Senf takes over July 1 at crucial time for the global writing unit. Last year Sharpie entered the Brazilian market, and the company is launching new products to meet demand domestically and in emerging markets overseas with growing populations of middle class consumers, according to the news release.

Mr. Senf joined the company in 2004 as president of its Irwin and Rubbermaid businesses in Latin America and the Caribbean.

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As managing editor of Global Atlanta, Trevor has spent 15+ years reporting on Atlanta’s ties with the world. An avid traveler, he has undertaken trips to 30+ countries to uncover stories on the perils...