In an effort to replicate in China the phenomenal success of  Home Depot here, Norcross-based Sino-U.S. Commercial Group has entered in a joint venture with a company managed by China’s Ministry of Construction.

      Six Chinese companies formed Sino-U.S.’s partner, the China Construction Science & Technology Industrial Corp. to help meet the government’s goal of building and refurbishing more than 1 million housing and apartment complexes in the next five years.

      The partners plan to open in November a 200,000 square-foot facility in Beijing to be called China BM Center (CBMC) where U.S. companies will be able to showcase their building and decorative products.

      Lijian Lin, Sino-U.S.’s president, told GlobalFax in a telephone interview last week that representatives of U.S. building companies should explore the market potential now before Japanese and German competitors get a foothold.

      He said that the demand for construction and decorative materials over the next five years is valued at $80 billion and $6 billion, respectively, in Beijing’s metropolitan area alone.

      The government wants to further improve the living conditions of the Chinese people and push forward the development of the Chinese housing industry, he said.  We think that we will be able to have the same sort of success Home Depot has had by supplying the Chinese market with high-quality products they don’t have.

      Consequently, he is taking delegations of representatives of U.S. companies to China every other month to explore opportunities provided by this ambitious plan.  His next mission will be at the end of April or in early May.  He has four participants already signed up and he is looking for six more.

      To learn more about the CBMC project, call (770) 734-0042; fax, (770) 734-0540, or send an e-mail to