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Atlanta-based Scientific Games, by far the market leader in making instant scratch games for lotteries worldwide, has completed a $65 million investment in its production capacity globally.
The company held a ribbon-cutting for new printing equipment at its Alpharetta headquarters Thursday, wrapping up a process that has seen investments flow to at least some of its five plants on four continents.
Executives said the equipment will help speed new innovations to market, giving global lottery customers more flexibility and offering them the opportunity to quickly introduce new gameplay experiences.
Employees at Scientific Games are involved at every step in the process, from designing the game to printing it with varied finishes and later tracking analytics to inform lottery officials. Great care is taken to ensure no one knows where in the world winning tickets will end up, the company says.
In February of last year, as SG celebrated 50 years in business, products with a holographic effect were introduced at factories in Alpharetta and Montreal after having been developed by their counterpart in Leeds, England.
With 52 billion instant scratch tickets produced per year, Scientific Games tickets account for 70 percent of the volume sold, with its products used by 114 regulated lotteries in more than 50 countries.
Recent customers include lotteries in Germany, the U.K. and Estonia.
Learn more from this Global Atlanta article: How One Atlanta Company Drives the World’s Lotteries Through Manufacturing Innovation