Two of Georgia‘s technology authorities are partnering for a month-long training series, offering a starter kit for small and medium-sized enterprises preparing to enter international markets.
Faculty from the Georgia Institute of Technology and business professionals from the Technology Association of Georgia are jointly presenting the second annual “International Business Series for Technology and Technology-Enabled Companies.”
Four broad topics – marketing, law and ethics, international finance, and operations and logistics – are each given one day of study, with each class co-taught by a TAG member and a professor from Tech’s Center for International Business Education and Research.
Teachers complement one another with this arrangement, Amanda Hendley, TAG’s senior professional development director, told GlobalAtlanta. The Georgia Tech professor teaches business theory, and the TAG member grounds those concepts with examples from real-world experience.
While technology is a focus of the course, Ms. Hendley said it isn’t just computer engineers who stand to benefit.
“It’s not just for companies selling a piece of hardware or software,” she said. “Technology nowadays touches every part of a corporation. We’re paired with a great organization like Tech and well-known professionals from the community to put together this series.”
The four-part, weekly course begins Wednesday, Aug. 15, and concludes Sept. 12. The program costs $375 for TAG members and $425 for non-members and includes certification from both institutions upon completion.