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TruRating, the British-founded fintech firm that allows retailers to collect customer feedback through “micro-surveys” during the payment process, has hired new key executives and plans to expand its Atlanta team in the coming months.
Founder Georgina Nelson five years ago put the U.S. headquarters for the company in Atlanta, where the company has 10 employees operating on a hybrid model coming in and out of the office after going fully remote during the height of the pandemic.
They’ll be joined at least one week out of each month by the new global head of sales, Kelsey Erickson, who lives in Texas but will run sales for the international organization, which has offices in Sydney, London and Toronto.
Mr. Erickson and Brad Cox, the new enterprise account director for Europe and the United Kingdom, come to the company from enterprise analytics firm Qualtrics. Mr. Cox will be based in London.
While it got its start in multi-location restaurant franchises, TruRating has paired with a variety of point-of-sale partners and works with major retailers including JD Sports, Canada Post and five Below. The data collected through the simple surveys — which garner 80 percent response rates at physical retail outlets — is used to improve the customer experience and drive profitability.
Learn more about the new hires here and read more on Global Atlanta about the company here.