A survey of 1,500 executives from Europe’s top 15,000 companies found that mobile telephones and e-mail have the greatest usage in the United Kingdom.
Conducted for UPS by Harris Research, the survey found that 77% of the respondents use mobile telephones as part of their everyday working lives and 73% use e-mail on a regular basis. In the U.K., the percentages were 84% and 83%, respectively.
The survey also found that while most European businesses have a presence on the Internet, only 15% of European executives consider their Web sites important for marketing activities.
Despite the low levels of marketing on the Web, an overwhelming majority of companies currently conducting electronic commerce over the Internet expects usage to increase over the next 12 months.
Belgian executives reported the greatest use of the Internet for electronic commerce (34%), while only seven percent of business in Italy indicated that they conduct business on the Internet.
Participants were interviewed during September and October 1997 in Belgium, France, Germany, Italy, the Netherlands, Spain and the U.K. A copy of the report is available on the UPS home page at http://www.ups.com