Editor’s note: A Colombia native, global real estate advisor Paula Henao is well-positioned to share her unique insight into the Atlanta real estate market with homebuyers and sellers – especially those from Latin America.
We spoke with Ms. Henao about her thriving real estate business in the metro Atlanta area and why she decided to sponsor Global Atlanta’s Latin America Channel.
Global Atlanta: Paula, please tell us about your company and its role in Atlanta’s global landscape.
Paula Henao: My business, Paula Henao Global Real Estate Advisor, has been serving clients moving in and out of Atlanta for more than 14 years. Originally from Bogota, Colombia, and an Atlanta resident for the last 21 years, I bring a holistic approach to real estate, combining my architectural knowledge, bilingual fluency in English and Spanish and personal attention to detail. I have a unique blend of technical expertise and deep empathy, which allows me to guide clients through the often complex process of real estate.
Having worked in Atlanta’s growing and diverse community, I specialize in helping international families realize their future homes. I am affiliated with Atlanta Fine Homes Sotheby’s International Realty, a key player at the forefront of Atlanta’s dynamic real estate market.
Our affiliation with Sotheby’s International Realty spans 87 countries in 1,075 offices. This global connectivity allows us to connect qualified buyers and sellers worldwide, providing our clients with unmatched exposure.
One advantage for my clients is the increasing number of Sotheby agents in the U.S. and internationally who speak Spanish. This niche network allows me to seamlessly match clients with knowledgeable local agents based on their specific needs, whether they are buying or selling in another state or country.
Sotheby’s International Realty is at the forefront of modern consumer habits and industry happenings. Thus, I have access to the latest data, trends and information to ensure that I am strategic in my approach to helping clients achieve their real estate goals. In Atlanta’s global real estate landscape, I am more than just a real estate advisor—I am a trusted partner, guiding families through one of life’s most important investments.
Global Atlanta: Why is it important for you to foster more discussion around the region that you are sponsoring?
Paula Henao: Fostering more discussion around Latin America is vital because Georgia, particularly Atlanta, is a key player in the global market, with a thriving international community and extensive infrastructure that makes it a strategic hub for both businesses and individuals coming from Latin America and the Caribbean. The city’s unique position in relationship to the region with Hartsfield-Jackson Atlanta International Airport and the Port of
Savannah provides unmatched global accessibility. This benefits local and international companies, allowing them to move people and products efficiently in and out of the city.
Atlanta’s diverse population, including its rapidly growing Latino community, contributes significantly to the local economy, with a Latino GDP estimated at $37.9 billion in 2021. With such a diverse and international population, discussions around real estate and investment opportunities in the area are crucial. Many residents and business owners have ties to Latin America, the Caribbean, and other global regions. Whether they are seeking to invest, relocate or buy property in the city or abroad, having access to a global network is invaluable.
I can facilitate these connections and help individuals and businesses navigate both local and international markets. By encouraging more conversation, we can better serve Atlanta’s diverse community and attract further international investment, contributing to the region’s continued growth and prosperity.
Global Atlanta: What are your upcoming plans for growth in Latin America, or what are some upcoming initiatives? What specialized services/expertise do you offer potential clients looking to do business in that region? What sets you apart in your engagement there?
Paula Henao: My plans for growth in the region include deepening my relationships with Sotheby’s representatives across Latin America and continuing to leverage the powerful Sotheby’s International Realty network. We have a presence in key countries in the LATAM region such as Argentina, Chile, Panama, Honduras, Costa Rica, Mexico, Puerto Rico and almost every island in the Caribbean, giving us the ability to connect clients with trusted experts in their desired location.
What sets my practice apart is not only the strength of Sotheby’s International Realty’s Spanish-speaking global network but also the company’s exclusive relationship with Sotheby’s Auction House. This unique connection allows me to market high-end properties to a distinct group of qualified buyers and arrange curated tours, further enhancing the client experience.
Additionally, I utilize a strategic digital presence, ensuring our clients’ listings are well-positioned on sothebysrealty.com and across all social media platforms. This comprehensive online exposure is designed to attract buyers from around the world.
Ultimately, my ability to connect with trusted experts globally, combined with the strength of the Sotheby’s brand, ensures my clients receive the highest level of service, no matter where they are doing business.
Global Atlanta: Why did you choose to sponsor a channel through Global Atlanta?
Paula Henao: I chose to sponsor a channel through Global Atlanta because of the remarkable work they do in connecting and informing Atlanta’s international community. Over the last 5-10 years, I have witnessed firsthand how their reporting and events consistently engage key players like diplomats, consulates, trade organizations and the general public. Their commitment to uniting the international community in Atlanta through thoughtful and relevant coverage is unparalleled. Trevor Williams and his team have built a platform that fosters real connections across diverse cultural and business landscapes, which is why I have the utmost admiration and support for their mission.
While I would love to sponsor all of Global Atlanta’s channels, I recognize that it is crucial to focus on areas where there is the strongest cultural alignment. For me, that perfect match lies in Latin America, the Caribbean and other Spanish-speaking countries. As someone deeply connected to these regions, I see a unique opportunity to bridge any potential language or cultural barriers through Global Atlanta’s platform. By sponsoring this channel, I can help further strengthen the ties between Atlanta’s vibrant international community and the Spanish-speaking world, where I believe there is immense potential for growth and collaboration.
Global Atlanta: How can Global Atlanta best aid your outreach?
Paula Henao: Global Atlanta can best aid my outreach by leveraging its expertise and extensive connections within Atlanta’s international community. By communicating and sharing the real estate services I offer, Global Atlanta can help connect me with individuals and families moving in or out of the city who need assistance with understanding the local market requirements when renting, buying or selling properties.
Additionally, establishing relationships with businesses that are relocating employees to Atlanta enables me to assist in settling their staff into suitable homes. The Global Atlanta platform’s network, particularly connections with businesspeople, consulates and chambers of commerce, is invaluable. Introducing me to these entities allows me to offer guidance, provide tailored real estate solutions and foster meaningful connections that benefit the international community in Atlanta.
Contact Ms. Henao at (404) 819-3679 or paulahenao@atlantafinehomes.com. Visit www.paulahenao.sothebysrealty.com