Editor’s note: Global Atlanta is pleased to announce Busara Advisors as the new sponsor of our Africa Channel. We spoke with the consultancy’s Vice President of Business Development and Atlanta office lead Obinna Onuchukwu about the firm’s mission and reasons for supporting Global Atlanta’s ongoing coverage of trade, investment and exchange between businesses and communities in Georgia and Africa. 

Global Atlanta: Please tell us about Busara Advisors and its role in Atlanta’s global landscape. 

Obinna Onuchukwu: Busara Advisors is an Africa-focused consultancy based in Atlanta that bridges U.S. and African commercial, diplomatic and investment interests. We work with private firms, investors and those passionate about Africa to facilitate responsible market entry, business growth and cross-border collaboration. 

Obinna Onuchukwu

In Atlanta’s global ecosystem, Busara acts as a connector, helping translate opportunities between African markets and the city’s expanding role as a logistics, trade, financial and innovation hub. Atlanta is not just another American city. It is home to corporate giants like Coca-Cola, Delta and UPS whose operations already span continents, as well as thousands of successful small and medium-sized enterprises and a vibrant community of universities, innovators and entrepreneurs. 

Anchored by Hartsfield-Jackson Atlanta International Airport, the busiest aviation hub in the world and the heart of the world’s most connected city, Atlanta stands as the natural gateway between the United States and Africa. With more than 70 foreign governments maintaining an official presence here, the city embodies connection: between cultures, between communities and, increasingly, between continents. 

Busara leverages this connectivity to position Atlanta as the U.S. entry point for African trade and investment and as the launchpad for American firms seeking sustainable growth across Africa. 

Why is it important to increase the dialogue around Africa-Georgia trade? 

Onuchukwu: Georgia’s exports to Africa have grown steadily, yet the state’s engagement remains underdeveloped relative to its potential on the continent. Expanding Africa-Georgia dialogue brings mutual benefits: African markets gain trusted U.S. partners, and Georgia companies access some of the fastest-growing consumer and infrastructure markets in the world.  

Busara’s goal is to help normalize Africa as a business destination, not a frontier, through practical dealmaking, data and partnerships. 

Global Atlanta: In which countries does Busara focus its efforts and expertise? 

Onuchukwu: Busara operates across the African continent, with regional offices in South Africa, Ethiopia, Côte d’Ivoire and Kenya.  

We focus on six sectors: technology and digital infrastructure, logistics and transport, creative industries, consumer goods, mining & beneficiation and energy. 

Key services: 

  • Geopolitical Risk and Security Analysis 
  • Deal Sourcing and Due Diligence 
  • Market Entry and Trade Facilitation 
  • Bespoke Commercial Advocacy Solutions 

Our advantage is fluency across U.S., global and African regulatory and commercial systems, allowing clients to enter markets with lower risk and faster momentum. 

Global Atlanta: Why did Busara choose to sponsor Global Atlanta’s Africa Channel? 

Onuchukwu: We chose to sponsor the Africa Channel because Global Atlanta is one of the city’s most credible platforms for global business news and engagement. The channel aligns with our mission to elevate Africa in Atlanta’s economic narrative and to connect local executives, investors and officials with practical insights from African markets. 

How can Global Atlanta assist Busara’s efforts? 

Onuchukwu: Global Atlanta can help by: 

  • Connecting us with Atlanta business leaders and consular officials interested in Africa. 
  • Featuring our insights in interviews or op-eds to amplify Africa’s relevance to the state’s economy. 
  • Linking us to diaspora entrepreneurs and trade promotion agencies. 
  • Co-hosting dialogues or briefings with African delegations visiting Georgia. 

To learn more about Busara Advisors to to work with the firm, go here or contact Mr. Onuchukwu at oonuchukwu@busara-advisors.com. See Busara’s high-level team of staff, advisors, associates and board members here.

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